Amway’s New Nutrilite Indian Traditional Herbs Range

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Hey guys! So today we are sharing with you, about the Amway’s New Nutrilite Indian Traditional Herbs Range.

Amway, the country’s leading direct selling FMCG company, has come up with a new Nutrilite Traditional Herbs Range, which combines best of science, best of nature and best of Indian traditional wisdom to offer a comprehensive range of nutraceutical product supplements with physiological benefits.

Here are some of the highlights of Amway’s Nutrilite Traditional Herbs Range, which makes them best in the market.

Indigenously developed for Indian market

The new Nutrilite Traditional Herbs Range is in line with Prime Minister Narendra Modi’s ‘Make in India’ vision, which reiterates Amway’s commitment to Govt.’s ‘Make in India’ initiative, as it is developed for the Indian consumers. The range will be manufactured at Amway’s state-of-the-art LEED ‘GOLD’ certified manufacturing facility located in the Dindigul district of Tamil Nadu.

“Seed to Supplement” Approach

Amway does not believe in “saying is enough” philosophy. That’s why, the company develops all its products through a “seed to supplement” process. This stringent process encompasses multi-level quality checks ensuring the selection of the right farm, the right part, the right active ingredient, the right seeds, the right species, the right extraction, the right process, and the right product.

Highest Purity, Safety and Potency Standards

In addition, the ‘Seed to Supplement’ journey of the manufacturing process focuses on the three key pillars of traditional herbs – Purity, Safety and Potency.

Purity: Certified Organic Herbs: The herbs are sourced from farms that are OneCert Asia Agri Certification Pvt. Ltd. certified. Nutrilite ensures growing, harvesting and processing plants on certified partner organic farms from various parts of the country including MP, Karnataka, UP and Gujarat. Every ingredient used in Nutrilite products must meet our certification quality standards for safety, purity, and potency ensured through strict quality control, and sustainable practices.

DNA Fingerprinted Herbs: Also known as DNA profiling, DNA typing, or genetic fingerprinting is a novel approach that involves identification of a species by reading the genetic make-up at molecular level by generating barcode-like patterns. It also helps in identifying better quality with active form and free from any kind of contamination/adulteration.

Safety: Nutrilite products are extensively researched, tested, and formulated to help people on their way to optimal health. Good Manufacturing Practices (GMPs) are followed at the manufacturing plant in Tamil Nadu for all the Nutrilite dietary nutraceuticals to ensure the safety, proper identification, and highest quality of the products. The research and development processes are strictly quality controlled. This plant is also LEED Gold Certified.

These products are formulated and manufactured within the ambit of the Nutraceutical Regulations laid out by FSSAI. This ensures that our products are not just truly premium, but are also safe.

Potency: The following factors ensure that new Nutrilite Traditional Herbs Range exhibits utmost potency standards:

Non-GMO Range: The herbal supplements are prepared from certified non-GMO sources to prevent any unknown health hazards and it ensures safety. The certified organic herbs are sourced from certified organic farms conforming to the standards set by the National Programme on Organic Production (NPOP), a Govt. of India’s initiative towards development of organic agriculture, established in the year 2000.

Active Ingredient/ Constituents: The quality and efficacy of Nutrilite’s new range lies in its high concentration of beneficial active ingredient/s which are extracted right from the herbs. This makes the quality of Traditional Herbs range truly premium. For instance, one tablet of Tulsi has benefits equivalent to over 100 dried organic leaves of Tulsi.

Specifics about product range

The Nutrilite Traditional Herbs range comprises of 4 products including Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha & Nutrilite Amalaki, Vibhitaki, and Haritaki. Priced at INR 649 inclusive of all taxes, for a bottle of 60 tablets for each variant, the new range is compliant to the new Nutraceuticals Regulations i.e. The Food Safety and Standards (Health Supplements, Nutraceuticals, Food for Special Dietary Use, Food for Special Medical Purpose, Functional Food and Novel Food) Regulations, 2016 (‘Regulations’), issued by Food Safety Standard Authority of India (FSSAI).

Explore the magic of Indian Herbs – Captured by Amway

The five essentials of a blog featuring Amway’s herb-specific products

After helping millions of people across the world with its vitamin and dietary supplements, extracted from natural products grown, harvested and processed on own certified organic farms, NutriliteTM extends its Nutrition & Wellness product portfolio with the launch of ‘Nutrilite Traditional Herbs’ Range. Backed by the best of nature and the best of science, Amway Nutrilite Traditional Herbs brings together the best of knowledge of Indian traditional wisdom and modern research to offer a comprehensive range of nutraceutical product supplements with physiological benefits.

The brand seeks support from some of the most renowned and popular bloggers of the country, who are expected to spread the word to their readers to help them reap the benefits of these magical products. While we count on their prowess and amazing writing skills, we request their kind consideration towards certain aspects related to brand communication and legal requisites.

  1. Scientific evidence

While you make any claim about the benefits of herbs including Tulsi, Ashwagandha, Brahmi and others, it is important to support the claims with credible research studies published in first-hand journals including pubmed, BMC, Elsevier and others of same repertoire. Moreover, refrain from manipulating or assuming any information of importance.

  1. Don’t use direct statements

It is advisable to mellow down the claims or use “probable” statements such as “help”, “may”, “is known to”, “was found to” and others. For example, instead of writing Brahmi promotes hair growth, write “Brahmi is known to promote hair growth”.

  1. Referencing is mandatory

Every claim, advice or revelations need to be properly referenced. You can use Harvard style of referencing to maintain consistency across all blogs. We reiterate, only first hand resources and credible journal references are allowed. News references or second hand resources are the not authentic many a times.

  1. Target audience

With seasonal and popular bloggers like you, we assume target audience is your first spot of bother. This new range is specifically developed using Indian traditional herbs keeping in mind the nutritional requirement of Indian consumers. Let your readers know this Nutrilite Traditional Herbs Range is in line with Prime Minister Narendra Modi’s ‘Make in India’ vision, which reiterates Amway’s commitment to Govt.’s ‘Make in India’ initiative, as it is developed for the Indian consumers. The range is being manufactured at Amway’s state-of-the-art LEED ‘GOLD’ certified manufacturing facility located in the Dindigul district of Tamil Nadu.

 

  1. Product specifics and regulation

The Nutrilite Traditional Herbs range comprises of 4 products including Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha & Nutrilite Amalaki, Vibhitaki, and Haritaki. Tell your readers that Amway sources its ingredients from Certified Herbs and the DNA Fingerprinted herbs which is unique of its kind currently available in the market.

Priced at INR 649 (inclusive of all taxes) for a bottle of 60 tablets for each variant, the new range is compliant to the new Nutraceuticals Regulations i.e. The Food Safety and Standards (Health Supplements, Nutraceuticals, Food for Special Dietary Use, Food for Special Medical Purpose, Functional Food and Novel Food) Regulations, 2016 (‘Regulations’), issued by Food Safety Standard Authority of India (FSSAI).

These are some of the points that we expect to be covered in the write-ups based on our new Nutrilite Traditional Herbs Range. Rest, we are sure that together we can reach out to an increased consumer base and educate them about the health benefits of these magical herbs that have been benefiting mankind since ages.

In order to maintain transparency, Amway is providing a QR code on the product packaging that explains the ‘Seed to Supplement’ journey of the manufacturing process alongside highlighting the three key pillars of Nutrilite Traditional Herbs which is Purity, Safety and Potency.

  1. Purity
  • Certified Organic Herbs: The herbs are sourced from certified farms. Nutrilite ensures growing, harvesting and processing plants on certified partner organic farms from various parts of the country including MP, Karnataka, UP and Gujarat. Every ingredient used in Nutrilite products must meet our certification quality standards for safety, purity, and potency ensured through strict quality control, and sustainable practices.
  • DNA Fingerprinted Herbs: also known as DNA profiling, DNA typing, or genetic fingerprinting is a novel approach that involves identification of a species by reading the genetic make-up at molecular level by generating barcode-like patterns. It also helps in identifying better quality with active form and free from any kind of contamination/adulteration.

Safety

  • Nutrilite products are extensively researched, tested, and formulated to help people on their way to optimal health. Good Manufacturing Practices (GMPs) are followed at the manufacturing plant in Tamil Nadu for all the Nutrilite dietary nutraceuticals to ensure the safety, proper identification, and highest quality of the products. The research and development processes are strictly quality controlled. This plant is also LEED Gold Certified.
  • Our products are formulated and manufactured within the ambit of the Nutraceutical Regulations laid out by FSSAI. This ensures that our products are not just truly premium, but are also safe.

Potency

  • Non-GMO Range: The herbal supplements are prepared from certified non-GMO sources to prevent any unknown health hazards and it ensures safety. The certified organic herbs are sourced from certified organic farms conforming to the standards set by the National Programme on Organic Production (NPOP), a Govt. of India’s initiative towards development of organic agriculture, established in the year 2000.
  • Active Ingredient/ Constituents: The quality and efficacy of Nutrilite’s new range lies in its high concentration of beneficial active ingredient/s which are extracted right from the herbs. This makes the quality of Traditional Herbs range truly premium. For instance, one tablet of Tulsi has benefits equivalent to over 100 dried organic leaves of Tulsi.

 

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